Strategic Initiatives

Enterprise Intranet Realignment & In-House Launch Strategy

Communications Manager
Executive Sponsor Alignment
12–14 Week Recovery Initiative

When a multi-year enterprise intranet initiative stalled due to vendor delays, unclear ownership, and governance gaps, I led a full project reset and transition to an in-house execution model.

I rebuilt the strategy, governance structure, and execution roadmap, transforming a delayed initiative into a phased, scalable platform aligned to organizational growth and employee engagement.

The Challenge

  • Missed deadlines and incomplete deliverables

  • Vendor misalignment and erosion of stakeholder trust

  • No formal governance or defined accountability

  • Fragmented content across operating companies

Without intervention, the project risked continued delays and diminished executive confidence.

Strategic Intervention

I led the full reset, shifting the program from reactive vendor management to structured internal execution.

  • Developed and presented the realignment strategy to leadership

  • Secured approval for in-house transition and defined scope, metrics, and phased roadmap

  • Established cross-functional governance (RACI), milestone tracking, and executive oversight

  • Led content audit, IA redesign, and SharePoint configuration roadmap

Organizational Impact

  • Recovered a high-visibility, at-risk enterprise initiative

  • Reestablished executive confidence through structured governance

  • Delivered a scalable, user-centric intranet foundation

  • Centralized critical HR, safety, and compliance resources

  • Positioned the intranet as operational infrastructure, not just a communications tool

Recruitment Marketing Program

Communications Manager
Automated Candidate Journey & Career Fair Engagement Strategy

Our university recruitment efforts relied heavily on manual follow-up, inconsistent messaging across operating companies, and disconnected systems between Marketing and Talent Acquisition.

The Challenge

University recruitment efforts were generating interest but lacked a structured, scalable system to convert engagement into applications.

  • Manual follow-up from recruiters

  • Inconsistent messaging across operating companies

  • No standardized candidate journey from QR scan to resume submission

  • Limited visibility into engagement metrics

  • Disconnected handoff between marketing engagement and ATS workflows

Strategic Intervention

I built an automated recruitment marketing framework connecting onsite engagement to digital conversion.

  • Designed end-to-end candidate journey

  • Migrated campaigns to Mailchimp with trigger-based workflows

  • Standardized messaging and branded templates across OpCos

  • Redesigned booth and flyer materials to align with digital conversion

  • Implemented engagement tracking and prepared for ATS integration

This transformed follow-up from manual outreach to automated pipeline management.

Organizational Impact

  • Reduced recruiter workload through automation

  • Extended engagement beyond the career fair event

  • Standardized recruitment experience across operating companies

  • Established a repeatable, measurable recruitment funnel

Result: Transformed career fair outreach from isolated events into an integrated, trackable recruitment funnel.

Acquisition Marketing & Integration Strategy

Communications Manager
Executive Advisory | M&A Communications Governance | Change Leadership

The Challenge

Rapid acquisition activity introduced organizational ambiguity, brand inconsistency, and employee uncertainty. There was no formal communications framework to guide integration across internal teams, customers, and newly acquired entities.

Without structure, transitions risked misinformation, cultural misalignment, and delayed operational integration.

Strategic Intervention

Served as strategic communications advisor during M&A transitions, building a scalable integration framework aligned to executive priorities.

  • Developed acquisition messaging playbook

  • Designed phased rollout plans tied to deal milestones

  • Created executive announcement templates (internal & external)

  • Built structured FAQ guides for employees and customers

  • Established governance for message ownership and timing

Shifted acquisition communications from reactive updates to structured change management.

Organizational Impact

  • Reduced employee uncertainty during transition periods

  • Accelerated cultural and operational integration of acquired teams

  • Preserved brand consistency across expanding operating companies

  • Strengthened executive confidence in integration communications.