Strategic Planning:
ICS Rebrand
My Role
Owned communications strategy for ICS’s enterprise brand reunification, guiding leadership alignment, change messaging, and organization-wide rollout across four locations.
Strategy
Led a consolidated brand relaunch to unify identity, clarify market positioning, and strengthen long-term growth strategy. Designed a phased change framework to ensure internal adoption and external continuity.
Collaboration
Partnered with executive leadership to shape narrative and stakeholder messaging. Coordinated cross-functional execution across operations, HR, marketing, and client-facing teams to activate toolkits, training, and launch initiatives.
Impact
Successfully unified all locations under one cohesive brand platform. Increased employee advocacy and preserved customer confidence during transition while elevating brand visibility and equity.
Enterprise Communications Program
My Role
Designed and implemented a scalable internal communications operating model supporting 13 portfolio companies. Established governance, cadence, and performance oversight across enterprise messaging.
Strategy
Built a structured communications ecosystem centered on alignment, engagement, and message discipline. Standardized channels, introduced campaign planning processes, and implemented dashboards to measure reach and effectiveness.
Collaboration
Integrated executive leadership, HR, IT, and Operations priorities into a centralized content calendar. Instituted brand guardrails and prioritization frameworks to prevent communication fatigue and duplication.
Impact
Improved clarity around company priorities and performance visibility. Increased intranet adoption as a centralized source of truth. Streamlined portfolio-wide communications while strengthening trust and brand consistency.
Recruitment Marketing Strategy & Operational Alignment
My Role
Led year-end strategic review and 2025 action planning for Talent Acquisition marketing support. Identified performance gaps, streamlined recruitment communications, and aligned marketing resources with hiring objectives.
Strategy
Evaluated career fair execution, recruitment campaigns, collateral effectiveness, and follow-up workflows. Developed a forward-looking plan to enhance employer branding, standardize event marketing packages, and integrate ATS-supported communications.
Collaboration
Facilitated cross-functional alignment between Talent Acquisition, HR, Brand Managers, and operating companies. Refined booth strategies, post-event workflows, swag governance, and digital follow-up processes to improve candidate experience.
Impact
Strengthened recruitment marketing structure across the portfolio. Clarified ownership in post-event tracking and communication workflows. Positioned Talent Acquisition to operate with more proactive planning, improved brand representation, and enhanced candidate engagement.